According to a Toshiba report published on Yahoo News Japan, the highest number of TV viewers during the opening ceremony of the Tokyo Olympics was at the time of Nobel Laureate Professor Muhammad Yunus’s “Three Zeros” speech, following his acceptance of the Olympic Laurel. According to the report, Japanese TV viewers were listening to his speech on 47 percent of all TV sets in Japan.
Toshiba’s viewer monitoring was based on the sample size of 340,000 TV sets in Japan. This programme calculates the audience rating every second. According to it, the audience rating rose to 10 percent of TV sets in the first 10 minutes of the opening ceremony broadcast. Number of viewers continued to rise until it reached the peak during Nobel Laureate Professor Yunus’s speech. At the time Japanese audience were watching the ceremony on 47 percent of all TV sets in Japan.
The Yahoo News Japan report also says audience rating of the opening ceremony of the Tokyo Olympics was three times that of the opening ceremony of the Rio Olympics. Mr. Yuji Suzuki, a well-known Japanese journalist who specialises in analytics, reported on the size of audience during the opening ceremony in an article published on Yahoo News Japan on 24 July 2021.
Nobel laureate Professor Muhammad Yunus, in his Olympic Laurel acceptance speech, urged all athletes to build a world of Three Zeros. He defined the Three Zeros as: Zero net carbon emissions, zero wealth concentration to end poverty once and for all, and zero unemployment by unleashing the power of entrepreneurs in everyone.
If the whole world had the same percentage of tuning in to their television sets as in Japan (47%), that would mean 3.2 billion people all over the world were listening to his speech at the time.
When the march past of country delegations of athletes began after his speech the audience rating, however, began to decline sharply. Athletes from more than 200 countries participated in the parade.