Toffee, the top digital entertainment app in Bangladesh, has officially launched Toffee Creators’ Platform today. It is the first-ever User Generated Content (UGC) platform introduced by a homegrown app in the country. Erik Aas, Chief Executive Officer, Banglalink made the announcement at a launching ceremony today. Honorable Posts and Telecommunications Minister Mustafa Jabbar joined the event as the Chief Guest. Md. Afzal Hossain, Secretary, Posts and Telecommunications Division, Subrata Roy Maitra, Vice Chairman, BTRC, Anjan Chowdhury, President, Association of Television Channel Owner, Mozammel Haque Babu, President, Editor’s Guild, Upanga Dutta, Chief Commercial Officer, Banglalink and Taimur Rahman, Chief Corporate & Regulatory Affairs Officer, Banglalink along with other Banglalink Management members joined the program.
Toffee Creators’ Platform will enable local content creators to upload their content using any network and reach out to a wide local user-base instantly. Based on the reach of the posted content, the content creators will be given earning opportunities as well. Apart from encouraging local talents to showcase their abilities, Toffee is aimed at upholding Bangladeshi culture and tradition in the digital space.
Honorable Posts and Telecommunications Minister Mustafa Jabbar said, “We need more homegrown digital platforms to reinforce our position in the digital arena. Toffee deserves our wholehearted appreciation for playing an exemplary role in this regard. With more than 10 million downloads, it is indicative of the remarkable success a homegrown digital platform can achieve in our country. Through Toffee Creators’ Platform, our local content creators will get the message that now they can opt for homegrown platforms instead of overly relying on foreign ones.” [Subject to approval]
Erik Aas, Chief Executive Officer, Banglalink said, “Toffee has already gained enormous popularity across the country offering a wide array of quality entertainment contents. By introducing the toffee creators platform, we are expanding its range further, and are opening up a unique opportunity for local content creators to get more local exposure. We always want to take such pioneering digital initiatives as part of our commitment to supporting the agenda of Digital Bangladesh.”
Toffee’s Android and IOS versions are available in Google Play and App Store, respectively. It will continue to offer cutting-edge facilities and quality content to its users.