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Infinix wins the Red Dot Design Award 2023

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Infinix, the globally acclaimed youth-centric technology brand, has earned the prestigious Red Dot Design Award for Brand and Communication Design 2023, in Essen, Germany. Infinix got the recognition for its innovative display, developed in collaboration with Mubien Brands, an international branding studio‍.

To align with the preferences of today’s Gen Z youth, Infinix initiated a comprehensive brand visual upgrade plan in 2022 and officially launched it in April of this year. The upgrade included brand personality, positioning, and design principles. It also featured a custom multilingual typeface that Infinix developed in-house, a new design and product brand system, and an updated global website design.

The awarded typeface is a crucial element for the brand’s visual identity. It shows modern, minimalist, and geometric attributes with sharp lines and bold strokes that convey technology and efficiency. Moreover, the font supports multiple languages – Latin Extended, Cyrillic, Arabic, and Thai, making it versatile for Infinix’s diverse customer base.

“We are thrilled to receive this award, which is a testament to the authoritative affirmation of Infinix’s innovative brand visual upgrade,” said Lake Hu, the CMO of Infinix Mobility. “Catered to the Z era’s youth, our new brand visual identity seamlessly incorporates trendy elements, highlighting Infinix’s commitment to leading global youth trends, ensuring consistent user experiences, and fostering user engagement,” he added.

In November, the all-new brand visual also won the Transform Awards Asia in four categories, including Best Brand Evolution (Consumer), Best Strategic or Creative Development of a New Brand, Best Use of Typography and Best Visual Identity from the Technology, Media, and Telecommunications Sector. At the same time, Infinix GT 10 PRO and Infinix NOTE 30 VIP won top honors at the 2023 International CMF Design Awards.

The Red Dot Design Award is a prestigious international design competition organized by Red Dot GmbH & Co. KG in Germany. It recognizes outstanding product design and innovation across various industries.

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