Infinix wins the Red Dot Design Award 2023
Infinix, the globally acclaimed youth-centric technology brand, has earned the prestigious Red Dot Design Award for Brand and Communication Design 2023, in Essen, Germany. Infinix got the recognition for its innovative display, developed in collaboration with Mubien Brands, an international branding studio.
To align with the preferences of today’s Gen Z youth, Infinix initiated a comprehensive brand visual upgrade plan in 2022 and officially launched it in April of this year. The upgrade included brand personality, positioning, and design principles. It also featured a custom multilingual typeface that Infinix developed in-house, a new design and product brand system, and an updated global website design.
The awarded typeface is a crucial element for the brand's visual identity. It ...