Revelling into its 7th glorious year, the widely acclaimed Digital Marketing Award honoured 139 digital campaigns across 24 distinct categories by holding a grand award gala at Pan Pacific Sonargaon Dhaka, on Saturday, December 09, 2023. An initiative of Bangladesh Brand Forum, Digital Marketing Award 2023, was presented by Meghna Group of Industries, in association with The Daily Star.
More than 600 digital marketing and business professionals attended the award gala. The widely sought-after Digital Marketing Award is the only accolade for digital communication and campaigns in Bangladesh. This year, more 1037 nominations were submitted for the award. A two-level jury process -Shortlisting and Grand Jury- was then conducted to finisalise the ultimate winners. Initially, 10 jury panels consisting of 136 jurors shortlisted 453 campaigns. These campaigns were further scrutinised in 10 grand jury sessions consisting of 115 category experts. Finally, 139 campaigns were declared winners in four ranks for this year’s Digital Marketing Award.
This year 71 Bronze, 49 Silver, 19 Gold awards were presented. For this edition of Digital Marketing Award, there were no Grand Prix recipients.
In the welcome speech, Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum, said, “The pathway to excel in digital marketing has evolved to a new dynamic including data, AI, and innovation. This accolade serves not only as a recognition of our excellent efforts but also as a call to drive ourselves harder and more passionately to thrive.”
The 7th edition of Digital Marketing Award was preceded by the 10th Digital Summit Presented by Meghna Group of Industries (MGI) in Association with The Daily Star. Initiated in 2014 by Bangladesh Brand Forum, the Digital Summit is the apex platform for the country’s digital marketers. Themed under “Innovation and Disruption: Guiding Through the Digital Terrain,” the summit aimed to analyze the complex dynamics of the digital marketing landscape by comprehensively exploring how innovation can be harnessed as a guiding compass in the face of disruption.
The summit hosted an engaging agenda comprising 4 Keynote Sessions, 3 Panel Discussions, and 2 Insight Sessions.
Speaking on the occasion, Mr. Shariful Islam, Founder & Managing Director of Bangladesh Brand Forum, said, “We find ourselves in a reality sculpted by the unprecedented events of the past. It is a call to innovate, disrupt the conventional, and navigate the digital age’s complex landscape. The professionals and experts in our midst are called upon to lead, meet these challenges head-on, and bridge the gaps in our journey toward a digitally transformed future.”
The 10th Digital Summit featured four exclusive keynote sessions conducted by globally reputed speakers. Shihab Ahmad, Chief Commercial Officer, Robi Axiata Ltd., presented his insights and observations on Analytics and AI for Digital Disruption. Prasun Basu, Founder & Chairman, Inteliphyle Ltd., emphasising digitalisation and data, delivered a session titled ‘The Conundrum of Digital and Data: Bedfellows and Not’. Tara Yoon, Head of Partner Performance, Channel Sales – SEA, Google APAC; conducted a session on Marketing in the AI Era. And Bharat Avalani, Storyteller & Memory Collector, Founder, Connecting the Dots, Malaysia presented the last keynote session of the day titled ‘Digitize to Humanize’.
The panel discussions featured timely and effective issues like “Creating Engaging and Impactful Marketing Narratives in the Digital Era,” “AI’s Transformative Role in Media and Marketing,” and “Unlocking Creative Potential – Guiding Through the Digital Terrain.”
An initiative of Bangladesh Brand Forum, 10th Digital Summit and 7th Digital Marketing Award were presented by Meghna Group of Industries, in association with The Daily Star; Strategic Partner – Bangladesh Creative Forum; Inteliphyle; Knowledge Partner – Marketing Society of Bangladesh (MSB); Technology Partner – aamra Networks Limited; PR Partner – Backpage PR.