Responsible global brand imo has extended flood-aid and donation campaigns for the inundated regions through a partnership with BRAC. Through a signature program called “Dakche Amar Desh” (Bangladesh is Calling), the two organizations have teamed up to stand beside individuals and families that have lost their precious belongings to the catastrophe.
As a part of this benevolent gesture, imo and its users are set to make a donation worth USD 50,000 through “Dakche Amar Desh”.
On this note, Md. Masud Rana, Senior Marketing Manager from imo Bangladesh said – “We have partnered with another notable organization – BRAC – to stand beside those who lost their houses, livestock, shops, farmlands etc. Indeed, a total reformation will take a lot more time, but we all must put our best efforts to mitigate the damage as much as possible”.
Tushar Bhowmik, Chief Financial Officer, BRAC, said, ‘’As the flood damage intensified, BRAC launched ‘Dakche Amar Desh’ initiative to reach out to the worst affected communities with dry food, potable water, and oral saline for diarrheal diseases and necessary supplies for 50,000+ families. Several Bangladesh-based local and international business houses and non-government agencies contributed financial and human resources to the initiatives. At this juncture, I earnestly thank imo, one of the most popular instant messaging platforms in Bangladesh, for deciding to join us with a financial contribution. This contribution will afford affected families some respite from their ongoing miseries and set an exemplary direction for a similar international organization to demonstrate its social commitment.’’
Through the “Dakche Amar Desh” campaign, nearly 60 thousand families have received dry food, water and other essentials. 780 thousand water purification tablets have been distributed to prevent waterborne diseases. Plans have been laid to reach 40 thousand families with financial support. The program addresses food security, safe drinking water, sanitation facilities, personal hygiene and dignity kits, livestock feed and a few more things as Current Needs, besides following the UN Humanitarian Coordination Task Team (HCTT) Response Plan (July – December 2022) for severe flash floods in the northeastern districts. More information on the campaign can be found here – https://brac.net/dakcheamardesh/en/
Besides the collaboration, imo has set up a dedicated Channel named “Bangladesh Relief” to facilitate relief and donation collection for the victims. From June 23 to 25, 2022, the brand called upon users to donate to people in need and successfully raised USD 12,851. Previously, imo also rolled out a free-data donation campaign where they offered free data worth BDT 40,00,000 to users within the Sylhet division.
imo has established itself as a socially responsible corporate by making significant contributions to Bangladeshi society on multiple occasions. This donation to the inundated regions of the country strengthens the brand’s care and concern towards distressed societies and the people in need, exemplifying the true definition of social contribution.