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12th Communication Summit to Address Creativity in the Age of Disruption

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Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in collaboration with Cannes Lions International Festival of Creativity and in association with The Daily Star at InterContinental Dhaka. The day-long summit brought together local and global industry professionals and thought leaders to exchange insights on communication trends, strategies, challenges, and solutions.

Themed under “Creativity in the Age of Disruption,” the summit aimed to address the multifaceted aspects linked with modern communication strategies and sought to provide a panoramic framework to adopt the disruptive approaches in creative communications through a diverse agenda comprising an expert set of speakers.

The summit hosted an engaging agenda comprising 03 Keynote Sessions taken by renowned global experts, 04 pertinent Panel Discussions, 03 Insight Sessions and 01 Case Study. The summit featured timely and effective issues like “Customer-Centric Advertising: Aligning the Creatives to Deliver Personalized Experiences in New Media Age, AI in the Creative Industries: Opportunities and Pitfalls, Shaping the Future of Media Consumption: Trends, Technologies, and Audience Engagement,” in the intensive insight sessions. Moreover, the panel discussions were decorated with discussion generative topics such as “The Client Brief: Do we take proper care of Creative Fetus, How to Overcome Creative Constipation and Crafting Genuine Messages in a World of Delusion,” to bring forward different angles and aspects for the attendees to perceive.

Addressing the occasion, Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum, said, “We are living in the golden age of creative disruption. AI was in its premature stage during the last communication summit. But within a year, as we have gathered here today, we have glimpsed the true potential of AI. So, from now on, the road to going ahead should be filled with more innovative approaches. At the same time, we must be more critical in telling our social issues through our creative communications.”

The main attraction of the event, however remained with the three exclusive keynote sessions conducted by globally reputed speakers like Partha Sinha, President, The Times of India Group; President, The Advertising Club, India; President, Response, Bennett Coleman & Co. Ltd.; Executive Committee Member, International Advertising Association IAA; Kainaz Karmakar, Chief Creative Officer, Ogilvy India; and Ali Shahbaz, Chief Creative Officer, M&C Saatchi Group Singapore; Director, World Toilet Organization. The experts sharing their diverse experiences and knowledge with the Bangladeshi creative industry professionals at the event created a new arena for our local creative industry to develop and deliver more engaging communications in the upcoming days.

In the first Keynote Session of the event, Partha Sinha addressed the value of accolades like Commward. He mentioned, “With the rapid advancement of AI, the gap between Western and Eastern methods and processes of creative communication has lessened. We are striving towards a global and unipolar practice of communication. And we must not forget, since the end of Covid, how we effectively overcame the challenges through constant innovation. Now is the time of innovation. The more flexible we make ourselves with innovation, the more we evolve collectively.”

The stage of the 12th Communication Summit was also graced by distinguished and reputed local speakers, including Galib Bin Mohammad, Brand and Marketing Consultant; Salahuddin Shahed, Chief Executive Officer, FCB Bitopi, Tanvir Hossain, Executive Creative Director, Sun Communications Ltd.; Drabir Alam, COO & Director, X – Intergrated Marketing Agency; Risalat Siddique, Chairman (The Man of Steel), Analyzen Bangladesh Ltd.; Shamim Uz Zaman, Head of Brands & Marketing Communication, Robi Axiata Ltd.; Urfi Ahmad, Brand and Communications Director, Banglalink, and many more. Additionally, Kaniska Chakraborty, renowned Brand & Communication Professional conducted the summit.

Communications Summit 2023, an initiative of Bangladesh Brand Forum, is organized in collaboration with Cannes Lions International Festival of Creativity and in association with The Daily Star; Strategic Partners – Bangladesh Creative Forum (BCF) and Roaring Lions; Knowledge Partner – Marketing Society of Bangladesh (MSB); Hospitality Partner – InterContinental Dhaka; Technology Partner – aamra Technologies Ltd.; PR Partner – Backpage PR.

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