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Tag: Samsung Electronics Solidifies Its Brand Value with Top-Five Ranking in Interbrand’s Best Global Brands 2021

Samsung Electronics Solidifies Its Brand Value with Top-Five Ranking in Interbrand’s Best Global Brands 2021

Samsung Electronics Solidifies Its Brand Value with Top-Five Ranking in Interbrand’s Best Global Brands 2021

Breaking News, Business
Samsung Electronics announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021. According to the Best Global Brands list announced by the global consulting firm Interbrand recently, Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021. Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013. According to Interbrand, major factors that played a critica...