Popularity of traditional culture related contents on short-video platform among Gen Z on the rise
Popular short video creation and sharing app Likee is gradually turning into one of the top choices of the users belonging to Gen Z who consider short videos as an innovative way for learning about and promoting traditional customs and culture.
With cutting-edge technologies popping up every now and then and providing users with unique content creation facilities and consumption experiences, short video platforms are becoming more and more popular with cross-sections of people, especially Gen Z, which make up almost half of the Likee users. The number of such young users who are resorting to innovative ways of expressing themselves and promoting cultural practices is also on the rise. Huge response from Likee’s different hashtag challenges attests to this fact.
A hashtag challeng...