realme, the youth-favorite smartphone brand, has officially announced Brazilian football talent Raphinha as its new global brand ambassador, marking an exciting step forward in strengthening its connection with young audiences worldwide—just as global excitement builds ahead of the FIFA World Cup.
Known for his speed, creativity, and match-winning ability, Raphinha has become one of the most dynamic players in modern football. He currently represents FC Barcelona and the Brazil national football team, having begun his professional journey at Avaí Futebol Clube.
Beyond his on-field achievements, Raphinha is also recognized for supporting community and youth-focused social initiatives. His journey aligns closely with realme’s vision of empowering young people to push boundaries and achieve more, helping the brand build a deeper emotional connection with passionate, ambitious users.
Expressing his excitement, Raphinha shared, “I’m thrilled to join realme at such a special moment for football. We share the same energy: connecting with a new generation that lives this sport with passion, authenticity, and no limits. I know there are very inspiring things coming for the fans, and I’m proud to be part of this story.’’
As part of this collaboration, Raphinha will lead the upcoming campaign titled “Make it Raphinha, Make it realme,” inspired by the idea of “the R prophecy.” Echoing legendary icons like Ronaldo, Romario, and Rey Pelé, the campaign highlights how talent and determination can shape extraordinary journeys for the new generation.