To ensure that distance doesn’t mean disconnection, Banglalink, country’s leading digital operator, has launched a purpose-led initiative titled ‘Kotha Bola Shukrobare Free’.
Under this nationwide offer, prepaid or postpaid Banglalink users subscribing to any 7-day or 30-day data packs or bundles can enjoy free imo voice and video calls without deducting from their data balance. The benefit recurs every Friday throughout the validity of the eligible bundle. Since many customers use imo to make voice or video calls with their family members living abroad, Banglalink decided to make imo free for them.
Friday isn’t just a holiday for Bangladeshis; it is a day for family gatherings and shared meals. For millions of Bangladeshis and immigrant workers, it’s also the primary time to reconnect with family members living abroad. To uphold its ‘customer-first’ belief, Banglalink, through this initiative, aims to remove data worries for its customers, so that they can reconnect with their family members without any worry.
Reflecting on the campaign, Banglalink’s Chief Marketing Officer (CMO) Kazi Mahboob Hassan stated: “It is not easy to stay away from your family, thousands of miles away. The deep emotional distance that families of immigrant workers face cannot be bridged so easily but as a ‘people-first’ brand, we have to try. ”
He continued, “Friday is a sacred day of togetherness for Bangladeshi households and Banglalink believes connectivity should bridge physical divides. This initiative is an effort to bring families close on the day it matters the most.”
‘Kotha Bola Shukrobare Free’ requires no separate registration or additional cost. Customers can access this by purchasing or renewing any 7-day or 30-day data packs or bundles through MyBL App, MFS, USSD codes or standard retail channels.