Mobile internet improves quality of life and drives digital inclusion: Telenor Asia Study
Telenor Asia has recently conducted a study involving 8,000 mobile internet users across eight markets (Bangladesh, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, Vietnam) in South and Southeast Asia on the occasion of Telenor’s 25th anniversary in Asia. The first part of the study titled “Digital Lives Decoded” focuses on life and revealed 5 key trends that are working as catalysts for the surge in digital adoption.
The Digital Lives Decoded study revealed a common appreciation for an ‘always-on’ life, with an astounding 91% of Bangladeshi respondents believing that mobile usage improves the quality of life. Overall, women lead this trend, with 63% saying the quality of life is significantly enhanced compared to 52% of men across the region. Whereas in Bangladesh, 59%...