In a move to make world-class healthcare more accessible for its premium customers, Robi Axiata PLC has signed a Memorandum of Understanding (MoU) with the leading global health research institute, icddr,b. Under this partnership, Robi Elite customers will enjoy a 10% discount on a wide range of diagnostic services offered by icddr,b.
The MoU was officially signed icddr,bmain campusin Dhaka recently. Representing Robi Axiata at the signing ceremony were Chief Commercial Officer, Shihab Ahmad; Axentec’s Chief Commercial Officer, Abul Kalam Mohammad Nazmul Islam; and Robi’s Head of Marketing, Md. Showkat Kader Chowdhury, among others.
From icddr,b, Executive Director Dr Tahmeed Ahmed led the delegation, accompanied by Director (Finance), Thomas Liam Barry; Head of Clinical and Diagnostic Services, Dr. Md. Fazlul Kabir; Head of Hospital Services, Dr Md.Zakirul Karim; Head of Development, Armana Ahmed; Head of Regulatory and Legal Affairs, Mohammad Nafiu Alam; and Senior Manager (Business Intelligence and Analytics) Md. Shahriar Bin Elahi.
This collaboration underscores Robi Elite’s ongoing commitment to delivering meaningful and high-quality benefits to its customers. Through this partnership, Robi Elite members will gain easier access to trusted, top-tier healthcare services at a reduced cost. Details of the offer are available on Robi’s official website and the My Robi app.
During the signing ceremony, both organizations also explored potential areas for future collaboration aimed at enhancing customer well-being. Scopes include offering digital health solutions for Robi Elite members, deploying AI-powered tools to support medical research, and creating fundraising opportunities to support icddr,b’s free-of-charge hospital services in Dhaka and Matlab, Chandpur.