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Over 25M viewers watched World Cup’s Round of 16 on Toffee

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Over 25M viewers watched FIFA World Cup Qatar 2022TM’s Round of 16 on Toffee, the only digital entertainment app live streaming the mega sports event in Bangladesh for the first time in the country’s history. Football fans from all across the country can enjoy World Cup matches on Toffee from any network.

The milestone achievement was celebrated today at Banglalink’s Office in the presence of Kaan Terzioglu, CEO of VEON Group and Chairman of the Board of Banglalink, and Augie K Fabela II, Chairman Emeritus & Co-Founder, VEON, Banglalink’s parent company. Also present at the celebration event were Erik Aas, Chief Executive Officer, Banglalink, Upanga Dutta, Chief Commercial Officer, Banglalink, Abdul Muqit Ahmed, Digital Services Director, Toffee, and other top management members of the organization.

“World cup streaming has proved to be a compelling digital operator service and demonstrates the huge potential for digital entertainment on mobile devices,” states Kaan Terzioglu, CEO of VEON Group and Chairman of the Board of Banglalink. “For the first time in history, football fans in Bangladesh can watch their much-loved sport from a device of their choice wherever they are in the country. The high-speed connectivity and world-class services are fueling Bangladesh’s dynamic economic growth and empowering the lives of people.”

Erik Aas, Chief Executive Officer, Banglalink, said, “We introduced the World Cup live streaming facility on Toffee to offer a superior quality viewing experience to millions of football fans in Bangladesh. Their overwhelming responses show the extent of our success in this endeavor. We expect to see more views per match with the tournament reaching the more exciting quarter-final stage.

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