Bangladesh Honda Private Limited (BHL) successfully hosted the Honda Mango Fest 2026, a vibrant customer engagement event designed to celebrate the rich cultural heritage of Chapainawabganj while championing environmental sustainability.
Now in its second edition, the festival served as a platform to strengthen the bond between the brand and its community. Beyond the celebration of local culture, the event featured a major Tree Plantation Initiative, aligning with Honda’s global environmental slogan: “BLUE SKIES FOR OUR CHILDREN.”
This year’s festival brought together Honda motorcycle riders, local dignitaries, community leaders, and BHL management for a day of celebration and social contribution. Participants engaged in various activities, including rider meetups, cultural experiences, and community interactions, all while working together to plant saplings to support a greener future.
Mr. Susumu Morisawa, Managing Director & CEO of BHL, remarked, “Honda Mango Fest is not just about celebrating the region’s heritage; it is about our commitment to becoming a company that society wants to exist. By planting trees today, we are investing in the well-being of future generations.”
Mr. Shah Muhammad Ashequr Rahman, Chief Marketing Officer of BHL, added, “This event reflects our belief that a strong brand is built through meaningful contributions to society. We are proud to bring our community together for such a sustainable and impactful cause.”