Members of Banglalink’s loyalty platform Orange Club can now enjoy an exclusive 10 percent discount on purchases from popular lifestyle brand Aarong, helping them make their festive shopping more rewarding as the season approaches. This discount can be availed on purchases made through Aarong.com and the Aarong App.
To bring the exclusive discount to its Orange Club members, Banglalink signed an agreement with Aarong on September 10 at Aarong Centre in the capital’s Tejgaon.
The signing ceremony was attended by Mohammad Asifur Rahim, Deputy Director, Product; Zain Zaman, Senior Manager; Shahadat H Mazumder, Partnership Manager; from Banglalink.
Representing Aarong were Tamjid Bin Anis, Deputy General Manager, E-Commerce & Corporate Sales, BRAC-Aarong; Atanu Bhakta, Deputy General Manager, IT E-commerce, Fahad Bin Rahman, Senior Manager, Sales & Marketing, E-commerce, BRAC-Aarong; and Harun Ur Rashid, Deputy Manager, Sales & Marketing, E-commerce, BRAC-Aarong.
Speaking of the partnership, Kazi Mahboob Hasan, Chief Marketing Officer of Banglalink, stated, “At Banglalink, our customers remain at the heart of everything we do. Through Orange Club, we are continuously expanding our partnerships with trusted and iconic brands to bring our customers meaningful benefits that add value to their everyday lives. Our partnership with Aarong is a significant step in that direction, especially as the festive season approaches, and reflects our commitment to delivering greater value, convenience, and better experiences for our customers.”
Regarding this partnership, Tamjid Bin Anis, Deputy General Manager, Ecommerce & Corporate sales of Aarong said, “Throughout aarong.com’s growth journey, this collaboration with Banglalink marks another meaningful step forward in creating greater value, convenience, and enhanced experiences for customers of both brands, while contributing to the continued advancement of Bangladesh’s digital ecosystem. This partnership will create an engaging proposition for both Aarong and Banglalink customers, while opening up new avenues for innovation, growth, and social impact.”
Aarong, a social enterprise of BRAC, has a strong presence in Bangladesh’s lifestyle retail sector, making the partnership particularly relevant to Orange Club’s growing range of lifestyle benefits. With the festive season approaching, the exclusive discount is designed to make shopping more convenient and rewarding for Orange Club members, while helping customers get greater value from their everyday and festive purchases.
This collaboration is also part of Banglalink’s broader effort to expand Orange Club benefits through partnerships with brands that are relevant to customers’ everyday needs.
The program brings together offers and privileges across a wide range of lifestyle and commercial segments, including dining, fashion, electronics, and healthcare, giving members more opportunities to save on products and services that matter to them and making their Banglalink experience more rewarding.