Bangladesh Brand Forum hosted the second edition of Daraz presents Bangladesh E-Commerce Summit 2023 powered by E-commerce Association of Bangladesh (e-Cab), in collaboration with Aspire to Innovate (a2i), in association with Mastercard, The Daily Star, and Women & e-Commerce (WE) at Radisson Blu Dhaka Water Garden on May 28, 2023. The day-long summit brought together industry professionals, decision-makers, and thought leaders from the e-commerce sector to discuss and share insights on the profoundly emerging e-commerce industry in Bangladesh.
Themed “Reinventing E-Commerce for the Modern Era,” the summit aimed to unleash the hidden potential of the e-commerce industry in Bangladesh. It provided a platform for important players in the sector to address crucial concerns and collaborate on developing a sustainable e-commerce ecosystem. The event witnessed a remarkable turnout, with attendees from both local and international backgrounds.
The summit featured an engaging agenda comprising 04 Keynote Sessions, 03 Panel Discussions, 02 Insight Sessions, 02 Case Studies and 01 Policy Dialogue. The event had various insightful topics that encapsulated the idea of e-commerce and its growing influence in Bangladesh. Discussions revolved around timely issues like emerging e-commerce trends in the sub-continent, open digital commerce, domestic and cross-border logistic solutions for e-commerce, and building a successful d2c e-commerce strategy. In the insight sessions, expert speakers gave us insights on topics like Revolutionising e-commerce using chatgpt and F-commerce in Bangladesh. Additionally, case studies on optimising E-commerce business through Google and creating magical shopping experiences by empowering customers were successfully conducted.
Prominent keynote speakers, including Biswapriya Bhattacharjee, Director, B2B & Technology, Insights Division, Kantar; Dato’ Eric Ku Yee Fei, Deputy Chairman, Digital Economy Committee, ACCCIM; Executive Director, iTrain (M) Sdn. Bhd; Zakaria Baig, Former Global Marketing Director, Reckitt; “Jack YAO, Secretary General, CCPIT Commercial Sub-council; 1st Vice President, Asia Marketing Federation (AMF); President, Asia Committee for Small Business (ACSB); Chairperson, ISO/TC 342(Management Consultancy).
The event was opened by Shomi Kaiser, President, E-commerce Association of Bangladesh (e-CAB). She acknowledged the platform and discussed Bangladesh’s rapidly emerging E-commerce scene. The opening speech was followed by Sponsor Remarks by Talat Rahim, Chief Marketing Officer, Daraz Bangladesh, Syed Mohammad Kamal, Country Manager, Mastercard Bangladesh, and Chongya Wang, Assistant Researcher, China Council for the Promotion of International Trade (CCPIT).
Addressing the occasion, Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum, said, “e-commerce is a rapidly growing sector. The sector frequently develops with new innovations and practices. It’s our responsibility to implement these developments effectively in our e-commerce sector. This platform will touch all the integral aspects of modern e-commerce and help the industry grow.”
The stage was also graced by our distinguished speakers, including Dr. Syed Ferhat Anwar, President, Asia Marketing Federation (AMF); Professor & Immediate Past Director, IBA – University of Dhaka; Dr. Dewan M Humayun Kabir, Project Director (Additional Secretary), a2i-Aspire to Innovate; Russell T. Ahmed, President, Bangladesh Association of Software and Information Services (BASIS); Rafeza Akhter Kanta, Additional Director, Bangladesh Bank; A H M Hasinul Quddus Rusho, Chief Corporate Affairs Officer, Daraz Bangladesh; and many more.
The second edition of Daraz presents Bangladesh E-Commerce Summit 2023 powered by E-commerce Association of Bangladesh (e-Cab), in collaboration with Aspire to Innovate (a2i), in Association with Mastercard, The Daily Star, and Women & e-Commerce (WE) was an initiative of Bangladesh Brand Forum. The event was supported by Buy Here Now and organised in partnership with the China Council for the Promotion of International Trade (CCPIT). Strategic partner – Asia Council for Small Business (ACSB), Marketers’ Institute Bangladesh (MIB), Stygen; Sustainability Partner – Bazar365; Knowledge Partner – Asia Marketing Federation (AMF), Marketing Society of Bangladesh (MSB); Hospitality Partner – Radisson Blu Dhaka Water Garden; Technology Partner – aamra Technologies Limited and PR partner – Backpage PR.