Toffee, the nation’s premier digital entertainment platform under Banglalink, has achieved a historic milestone by recording an unprecedented 38 million total views during the live streaming of the Asia Cup. This remarkable achievement sets a new benchmark for digital sports streaming in Bangladesh and highlights the platform’s growing influence in the country’s digital content ecosystem.
Throughout the tournament, Toffee captured massive nationwide attention, emerging as the top choice for sports enthusiasts seeking high-quality, real-time coverage of major cricket events.
Audience engagement peaked during the high-voltage match between India and Bangladesh, which alone drew an impressive 3.3 million concurrent viewers—the highest-ever for any live sporting event streamed digitally in Bangladesh. The milestone reflects both the nation’s deep passion for cricket and Toffee’s advanced capability to deliver seamless, high-traffic live streaming experiences.
Golam Kibria, Chief Digital Officer of Banglalink, said Toffee’s achievement reflects a significant transformation in how Bangladesh consumes digital entertainment.
“The overwhelming response to our Asia Cup live streaming is a clear reflection of how Toffee is fundamentally reshaping digital entertainment in Bangladesh. Reaching 38 million views marks a major shift towards mobile-first and network-agnostic content consumption. We are grateful to our viewers for their trust and enthusiasm and remain committed to enriching their digital experience with world-class live sports, including the ICC Women’s Cricket World Cup and the English Premier League.”
Toffee’s success lies in its ability to provide uninterrupted, high-quality live streaming across all mobile networks, enabling millions of fans to enjoy global sports content from any corner of the country. With its expanding sports and entertainment portfolio, Toffee continues to redefine the boundaries of digital media engagement in Bangladesh.
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