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Guardian’s 12-year journey of growth and innovation celebrated

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Guardian Life Insurance Limited, one of the country’s leading insurance service providers, celebrated its 12th anniversary on September 25. The journey has been marked by remarkable growth, leadership in the bancassurance, digital, and microinsurance sectors, and industry-leading innovations that have reshaped Bangladesh’s insurance landscape.

Backed by the trust and support of leading companies, namely Square, BRAC, and Apex, Guardian commenced its journey with a singular mission to change the perception of the insurance industry in Bangladesh. It has accomplished this goal through world-class life insurance products, strict compliance, good governance, and exceptional customer experiences.
Reflecting on the journey, Sheikh Rakibul Karim, FCA, Additional Managing Director & Chief Executive Officer (Acting) said, “Guardian has already secured a leading position in several key sectors, including bancassurance, microinsurance and group insurance, and we are committed to continue this legacy. As we move forward, our focus is on data-driven solutions, digitalization, and customer-centric innovations that will redefine the insurance experience in Bangladesh. Over these 12 years, we have learned, grown, and gathered valuable experience — all of which will help us achieve our larger goal of making insurance more accessible to every individual across Bangladesh.”

He also conveyed his sincere gratitude to policyholders, regulators, shareholders, employees, and partners for being part of Guardian’s journey, and expressed confidence that their continued trust and support will remain vital as the company strives for greater achievements in the future.

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