
BRAC Bank TARA at Eight: Creating financial opportunities for women in Bangladesh
BRAC Bank launched TARA, the country’s first comprehensive banking proposition dedicated to women, in 2017. It was created to ensure that women, whether entrepreneurs, homemakers, students, professionals, or rural customers, could access financial services tailored to their needs.
Eight years later, over 300,000 women from all walks of life now bank with BRAC Bank TARA. Women account for 28% of the bank’s customer base. TARA contributes 32% of the total retail deposit portfolio, with 39% of BRAC Bank’s retail deposit net growth in 2024 coming from TARA.
The idea behind TARA was to empower, inspire and connect women across Bangladesh, serving the financial and lifestyle needs of individual women and business owners with personalised banking solutions.
With a deposit portfolio excee...