The Ingenious Marketing Club of the University of Asia Pacific (UAP) launched an awareness campaign titled “Advocating for Citizens’ Right to Affordable Medicines” on Sunday, highlighting the growing concern over rising drug prices and limited access to essential healthcare in Bangladesh.
The day-long event, held at the UAP Plaza, began with an inauguration ceremony attended by Vice Chancellor Prof. Dr. Qumrul Ahsan, Advisor to the VC Prof. Dr. Mohiuddin Ahmed Bhuiyan, and Professor Dr. M. A. Baqui Khalily, Dean of the School of Business.
Speaking at the opening, Vice Chancellor Dr. Ahsan said, “Access to affordable medicines is not just an economic issue; it is a fundamental right. I am proud that our students are taking proactive steps to highlight this concern and using their skills in marketing to create social impact.”
The campaign drew enthusiastic participation, with more than 60 teams registering and over 40 submitting creative ideas to address the issue. From these, eight teams advanced to the final round and showcased their concepts through interactive stalls, presentations, and live demonstrations at the event.
Dean Dr. Khalily lauded the initiative, saying, “This campaign demonstrates the real purpose of education — to serve society. These students have proven that marketing is not only for profit-making but also for promoting values and social responsibility.”
The closing ceremony featured Architect Mahbuba Haque, Chairperson of the UAP Board of Trustees, as the chief guest. Commending the students, she remarked, “The affordability of medicines is a pressing issue that affects every household. By bringing this topic to light, you have shown leadership and empathy. I encourage you to continue using your knowledge to benefit society.”
Prizes were awarded to the top three teams for their creativity and impact in promoting the campaign’s core message. Among others, Mr. Sarwar Razzaq Chowdhury, Associate Professor and Head, Professor Dr. Shamsad Ahmed along with the faculty members were also present at the program.
Over the years, the Ingenious Marketing Club has built a reputation for addressing social issues through marketing-driven campaigns, including past initiatives on anti-drug awareness and anti-harassment. This latest effort reaffirms the club’s commitment to using the power of marketing for social good.