Viber unveils Viber Lens user stats
Rakuten Viber, a global leader in private and secure messaging and voice-based communication, has released the results of an analysis of their “Viber Lens” feature’s uses. The feature was launched in partnership with Snap in June 2021 and has been rolled out to major markets over several months. Since the first wave of the launch, more than 7.3 million users have put the Lenses to use for media such as pictures, videos, or GIFs. More than 5.6 million users generated more than 51.8 million captures in the app.
According to the data, women are more likely to augment their reality using the AR Lenses, with females making up 46% of Viber’s monthly active users (MAUs) and representing 56% of Lens users. Females are also more likely than males to capture and send media, as 59% of females ...