Banglalink’s Toffee Breaks Records with 38 Million Streaming the Asia Cup Live
Toffee, the nation’s premier digital entertainment platform under Banglalink, has achieved a historic milestone by recording an unprecedented 38 million total views during the live streaming of the Asia Cup. This remarkable achievement sets a new benchmark for digital sports streaming in Bangladesh and highlights the platform’s growing influence in the country’s digital content ecosystem.
Throughout the tournament, Toffee captured massive nationwide attention, emerging as the top choice for sports enthusiasts seeking high-quality, real-time coverage of major cricket events.
Audience engagement peaked during the high-voltage match between India and Bangladesh, which alone drew an impressive 3.3 million concurrent viewers—the highest-ever for any live sporting event streamed digitally in B...