How Brands Came Together to Help Flood Victims in Bangladesh
In the eastern parts of Bangladesh, devastating floods turned everyday life into a struggle. Heavy rains and water from upstream submerged 77 upazilas, affecting over 5.2 million people. Homes were destroyed, and entire communities were left without power. In the face of this disaster, a heartwarming story of unity and support began to take shape.
When the floods struck, many organizations, NGOs, and volunteers stepped up to help. Among them was ISMARTU Technology BD Limited, whose unique approach to providing aid stood out.ISMARTU’s response was special because it wasn’t just about the company’s donation. They involved everyone, from employees to distribution partners. Employees from all levels donated a day's salary, and partners from mobile brands like TECNO, ITEL, and Infinix also c...