How 9 lac people are banking smarter with BRAC Bank’s Astha app
BRAC Bank’s digital banking app, Astha, now serves more than nine lac customers, a landmark that reflects the growing trust of a digitally empowered customer base.
Launched in 2021, Astha was designed to meet Bangladeshis' evolving lifestyles and diverse financial needs. It is now the fastest-growing digital banking app in the country and the preferred platform for seamless, everyday banking.
In March 2025 alone, Astha processed a record over BDT 19,600 crore in transactions—setting a new industry benchmark for monthly app-based banking.
Astha is particularly popular among younger Bangladeshis. Around 53% of users are between the ages of 21 and 35, a demographic that values autonomy, convenience, and technological integration. Among those using Astha’s lifestyle features, 61% are ...