DARAZ UNVEILS NEW BRAND LOOK AS IT MOVES INTO ITS NEXT PHASE OF GROWTH
Daraz, South Asia’s leading e-commerce platform, unveiled its new brand look today – building on a successful 2021 of significant progress for the company.
Bjarke Mikkelsen, Founder and CEO of Daraz Group said the launch marks an exciting step forward for the business.
“Daraz has grown so much over the past seven years and as we move into the next chapter of our journey, now is the right time for us to evolve the brand to showcase how we are shifting gears as a business to drive a significantly enhanced customer experience.
“The new brand look still represents the elements that have always been part of our DNA – progress, innovation, exploration, and discovery. At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity ...