Coca-Cola Launches Innovative ASSP Packaged Coke Zero and Sprite Zero

After launching Coca-Cola, Sprite, and Fanta in the market in Affordable Small Sparkling Package (ASSP) in 250 ml, Coca-Cola takes another meaningful step in Bangladesh by launching two iconic beverages - Coke Zero and Sprite Zero, in a pack size of 250 ml, in the innovative Affordable Small Sparkling Package (ASSP) format. These ASSP bottles are being manufactured by Coca-Cola bottling partners Coca-Cola Icek (CCI) and are available across the country. Priced accessibly at a special introductory rate of BDT 15, this initiative is designed to provide consumers with access to premium, no-calorie beverage options. The ASSP bottles expansion showcases Coca-Cola Bangladesh’s transformative journey towards building a greener future. Affordable Small Sparkling Package (ASSP) represents the tra...