BRAC Bank trains 40 male business frontliners as TARA Ambassadors
BRAC Bank has trained 40 male Retail Sales Officers as TARA Ambassadors, equipping them with the skills to provide gender-sensitive financial solutions and drive greater financial inclusion for women.
Held in observance of International Women’s Day, the training focused on refining their ability to offer female customers need-based, empathetic, and personalised banking experiences.
The session was conducted by Humaira Sharmeen, Lead Consultant and Trainer at Campus to Corporate. It covered key aspects such as understanding the financial needs of diverse female customer segments, ensuring a gender-intuitive customer experience, and leveraging emotional intelligence to cultivate trust and foster long-term relationships. Participants actively engaged in group exercises, case studies, an...