Samsung Electronics Ranks Fifth Among Global Brands for the Sixth Consecutive Year

Samsung Electronics has once again solidified its global dominance, being recognized as one of the Top 5 Global Brands for the sixth consecutive year, according to the latest rankings by Interbrand, a world-renowned brand consultancy. Samsung’s brand value has soared to $90.5 billion, reaffirming its position as the only Asian company to remain in the global top five since 2020.

Interbrand attributes Samsung’s sustained brand growth to its AI-driven innovation across multiple business divisions. Guided by its vision, “Innovation for All,” Samsung continues to make advanced artificial intelligence technologies accessible to a global audience.

In Consumer Electronics, Samsung has reinforced its market leadership through AI-powered product innovation. The company’s Vision AI for Samsung TVs transforms entertainment experiences with personalized content and exceptional visual quality. Similarly, its Bespoke AI in home appliances delivers smarter, more efficient, and user-friendly solutions — optimizing energy use and performance while maintaining unique, customizable designs.

Both Vision AI and Bespoke AI seamlessly integrate with SmartThings, Samsung’s connected ecosystem, providing customers with an enhanced, intelligent home experience.

Samsung has also strengthened its position in mobile AI through the continued evolution of Galaxy AI, aiming to expand availability to 400 million devices worldwide this year. Collaborating openly with industry partners, Samsung ensures personalized AI-driven features backed by Samsung Knox’s industry-leading security framework.

Commenting on the achievement, Shahriar Bin Lutfor, Director & Head of Business, Samsung Consumer Electronics Bangladesh, said:

“At Samsung, we are committed to bringing state-of-the-art AI technology to Bangladesh and improving the daily lives of our consumers. This recognition reflects our global dedication to innovation and inspires us to make advanced technology even more meaningful and accessible for everyone.”

Interbrand’s Best Global Brands ranking evaluates companies based on financial performance, customer influence, and brand competitiveness. Recognized globally for its credibility, it remains one of the most authoritative brand value assessments in the world.