PriyoShop, Bangladesh’s leading B2B marketplace and smart distribution platform, has announced a transformative partnership with Singapore-based AI company InsightGenie to launch an advanced credit assessment solution aimed at accelerating financial inclusion for MSMEs. With over 67% of Bangladesh’s retailers currently excluded from formal financial services, this collaboration marks a bold step toward democratizing access to credit and reshaping the financial landscape for small businesses.
InsightGenie is an FDA-certified, AI-driven platform serving diverse industries including banking, fintech, healthcare, insurance, HR and government. Known for its advanced voice, video, and digital footprint analytics, InsightGenie delivers high-accuracy reports on psychological insights, credit risk, fraud detection and hiring optimization. Through the InsightGenie platform in Bangladesh, local companies across banking, financial institutions, healthcare, insurance, HR & recruitment, and fintech startups will benefit greatly. With this agreement, PriyoShop now serves as the exclusive distributor of InsightGenie in Bangladesh. Having already achieved proven success in global markets such as London, Japan, Hong Kong, and China, this technology has now been customized to meet Bangladesh’s unique needs with the support of PriyoShop.
The partnership introduces a groundbreaking electronic Know Your Customer (eKYC) process that evaluates potential borrowers through three critical dimensions: Demographic Data Analysis, Purchase Data Evaluation and Psychometric Insights. This multi-layered approach allows PriyoShop to assess business owner backgrounds, analyze transaction patterns, and apply behavioral analytics to determine financial responsibility. By eliminating the need for extensive paperwork and relying on real-time data, this system offers a more accurate and inclusive alternative to traditional banking methods.
One of the most innovative aspects of the solution is InsightGenie’s voice analysis technology, which evaluates two key factors: capacity to repay and willingness to repay through speech pattern recognition. This dual-assessment model enables instant credit evaluation while overcoming language and dialect barriers that have historically excluded rural retailers from formal financial systems.
Vincent Choy, Founder of InsightGenie, shared his excitement about the partnership: “We are proud to collaborate with PriyoShop to bring our AI capabilities to Bangladesh. By enabling smarter, faster, and more inclusive AI-based assessment, we are going to help unlock the true potential of different industries, driving economic empowerment at scale.”
PriyoShop is also the first company in Bangladesh to implement InsightGenie’s AI-powered hiring optimization tool, revolutionizing recruitment by using psychometric and behavioral data to identify the best-fit candidates. This not only enhances operational efficiency but also promotes healthier work environments by integrating mental wellness insights into the hiring process.
Asikul Alam Khan, CEO of PriyoShop, emphasized the strategic importance of the collaboration: “Our mission has always been to empower MSMEs with the tools they need to thrive digitally. And along with helping our MSMEs with InsightGenie, we can ensure more effective benefits for our employees. This is a game-changer solution for people across Bangladesh.”
Through this partnership, PriyoShop is solidifying the AI-driven technological upgrade and its commitment to inclusive growth. By increasing lending predictability, reducing credit risks, and lowering long-term costs for financial institutions, the collaboration sets a new standard for how AI can be harnessed to drive social and economic transformation.