Dettol has partnered with ToguMogu Parenting App to promote better health for new mothers and children. Dettol, the leading household name in Bangladesh, recently announced its partnership with ToguMogu, the largest Bangladeshi parenting app. Yesterday, the signing ceremony took place at Reckitt’s corporate office in Gulshan. This collaboration aims to leverage the strengths of both organizations to provide essential health information, resources, and products to new parents, ensuring a healthier start for families across Bangladesh.
Under the partnership, a new initiative for pregnant and newborn mothers called ‘New Mom Academy’ will be launched. New Mom Academy is a platform that will help pregnant and newborn mothers with essential health information, hygiene, mental health, and well-being.
Vishal Gupta, Managing Director of Reckitt Benckiser (Bangladesh) PLC; Salahuddin Ahmed, Sr. Marketing Manager & Head of Partnership; Zia Uddin, Director, Supply Chain; Noomaya Jayed, Commercial HR Head; Aritra Banerjee, Finance Director; and Md Bashir Ul Amin Alvi, Brand Manager; and Md. Rakib Uddin, Manager of external Affairs from Reckitt, were present at the signing ceremony.
Dr. Nazmul Arefin, CEO of ToguMogu; Waliullah Bhuiyan, Director of ToguMogu; and Tahmina Rahman, VP of Content and Training at ToguMogu, were also present at the event.
Vishal Gupta said, “Our partnership with ToguMogu represents a significant step in ensuring that parents have easy access to reliable information and products that promote a healthy lifestyle. Together, we aim to create a safer, healthier environment for families.
Dr. Nazmul Arefin of ToguMogu added, “Working with Dettol is an important step in our mission to help new parents with reliable health information and resources. Together, Dettol and the ToguMogu Parenting App aim to provide families with the knowledge and tools they need for a healthy start for their children.”