Daraz, the leading e-commerce platform in South Asia and the country’s largest online marketplace, has concluded its highly anticipated 11.11 Biggest Sale of the Year, marking the 7th consecutive season of this eagerly awaited shopping festival. The event, which ran from midnight of 11 November until 21 November 2024, launched with unmatched enthusiasm, drawing millions of eager shoppers who took advantage of Tk 50 crores worth of vouchers, Free Delivery, and Flash Sales offering up to 80% discounts.
11.11 shopping trends and customer favourites
This year’s 11.11 campaign showcased a remarkable variety of products across popular categories. Men’s and Women’s Accessories, Audio Devices, Mobile Accessories, Skincare, and Bath & Body items topped the list of customer favorites. Essentials like detergent, phone covers, sanitary napkins, body wash, and caps and socks emerged as the most purchased products, reflecting a balance between lifestyle needs and daily essentials.
Several categories experienced extraordinary growth during the sale. Fashion, Furniture & Decor, Groceries, Health & Beauty, and Home Appliances achieved over 2X growth compared to last year. These categories highlight the expanding diversity of products that shoppers are increasingly turning to Daraz for, demonstrating the platform’s ability to cater to evolving customer preferences.
Shoppers strongly preferred trusted brands, with Lotto, Parachute, TECNO, Haier, and Dettol standing out as top performers. The success of these brands underscores Daraz’s commitment to providing quality and reliability to its customers.
More Bangladeshis embracing e-commerce
The Sale also demonstrated the growing acceptance of e-commerce across Bangladesh, with nearly half of all orders placed by customers from non-metro regions. This year’s success highlights Daraz’s efforts to bridge urban-rural divides, ensuring that e-commerce is accessible to everyone.
Adoption of digital payment methods surged during the Sale, with over one-third of all transactions on Daraz completed via mobile financial services (MFS) and bank cards. This shift reflects a growing trust in secure, cashless payment solutions among Bangladeshi shoppers.
Enabling accessible e-commerce for all
To ensure deliveries reached even the most remote areas during the busy 11.11 sale, Daraz logistics team worked tirelessly to improve delivery routes, strengthen last-mile connections, and add extra support across the country. Their efforts helped ensure packages were delivered quickly and smoothly, even with the high number of orders. This year’s longest delivery traveled an impressive 582 kilometers, from Chattogram to Dinajpur, showing the team’s dedication to serving customers everywhere in Bangladesh.
A H M Hasinul Quddus Rusho, Chief Corporate Affairs Officer, Daraz Bangladesh expressed his gratitude for the overwhelming response, saying, “This year’s 11.11 again showcased the power of e-commerce in uplifting lives, celebrating the resilience of our communities. From sellers, brands to shoppers, everyone came together to transform this occasion into a moment of connection and opportunity. We are proud to have played a role in delivering value and joy to millions of households across Bangladesh.”
With another successful 11.11 campaign in the books, Daraz continues to focus on empowering local businesses, building community connections, and making e-commerce accessible and rewarding for all.