Asian Petroleum Ltd., the official distributor of ELF Lubricants in Bangladesh, celebrated the first anniversary of the brand’s successful operations in the country on Saturday. To mark the milestone, the company officially launched the ELF App, a dedicated digital platform designed to enhance customer experience and streamline service delivery.
The event, held at Japan Parts in the Tejgaon Industrial Area, brought together industry leaders, dealers, retailers, and business partners. Since its entry into the local market, ELF has rapidly established itself as a high-performance engine oil brand, focusing on advanced engine protection and premium automotive lubrication technology.
Speaking at the event, Kazi Tahmid Hossain, Marketing Lead, highlighted ELF’s strong progress in the Bangladesh market and emphasized the brand’s commitment to expanding its presence through customer-focused initiatives and quality products.
Serajul Mahmud Choudhury, Business Lead, said that within just one year, ELF has achieved significant market growth through strong customer engagement, motorsport-oriented branding, and performance-driven communication. “Our vision is to position ELF as a market leader in the lubricant industry by providing innovative solutions and maintaining our performance-centric approach,” he said.
The newly launched ELF App is expected to bridge the gap between the brand and its users, offering product authentication, reward-based engagement, and easy access to lubrication guides. The ceremony concluded with a networking session and a presentation on the brand’s future roadmap for the Bangladesh market.